RUN WITH RYAN

The New York City Marathon (NYCM) is the Super Bowl of long-distance running. But with a playing field spanning five boroughs and 26.2 miles, it’s hard to truly appreciate what it takes to finish the race - let alone break the tape. Levering ASICS’ title sponsorship of the NYCM, we brought the experience to life by condensing 26.2 miles into a 30-yard stretch of hallway inside a busy New York City subway station. Commuters were invited to race elite marathoner, Ryan Hall, at his record mile pace. A truly humbling task, to say the least.

Awards: Silver Lion, One Show Bronze Pencil, Best of Show at Digital OOH Media Awards

Press: Creativity Online, Fast Company Design, Adfreak, The Inspiration Room