CITY OF CARDS

To show how the Lexus ES’ vibration-absorbing features create one of the smoothest-driving vehicles anywhere, we placed the ES in the most fragile and unstable environment imaginable. Going beyond the proverbial house of cards, world-record cardstacker, Bryan Berg, built an entire card city around and on top of the car.

A microsite was created to take people behind the scenes of the Lexus ES TV spot to see exactly how Bryan Berg constructed his larger-than-life card metropolis.