VEGAS ENABLERS

After the long-standing success of the iconic “What happens here, stays here” campaign, the client approached us with the challenge of evolving the brand in an era where what happens in Vegas winds up all over social media. At its core, Vegas is about adult freedom, individual expression and unapologetic transformation. It’s a release valve filled with helium that delivers visitors a euphoric high. For these reasons alone, we decided to embrace the Vegas spirit instead of shrouding it in secrecy. We created an in-market and out-of-market, multi-media campaign that openly celebrated those visitors who make what happens in Vegas happen.