STOP AT NEVER

ASICS goes to extraordinary lengths to ensure its shoes keep pace with the demands of today’s elite athletes. This includes the brand’s famous egg-drop experiment, which originally was used to test the cushioning capabilities of its groundbreaking GEL technology. Drawing inspiration from this uniquely creative testing method, we decided to invent a few more of our own. Each experiment was filmed and housed within a digital hub that linked to interactive product pages, where users could explore specific shoe models and discover more about ASICS’ Institute of Sports Science located in Kobe, Japan.

Awards: 2013 One Show Interactive Merit

Press: FWA Site of the Day, Adweek Ad of the Day,

Creativity, Agency Spy, NY Egotist, Awwwards Site of the Day